Proceedings of the International Conference on Administrative Science (ICAS 2017)

Internet Memes : Representation of Indonesian Political Culture in Jakarta Gubernatorial Election 2017

Authors
Rahmi Surya Dewi, Aceng Abdullah, Eni Maryani, Dadang Suganda
Corresponding Author
Rahmi Surya Dewi
Available Online November 2017.
DOI
https://doi.org/10.2991/icas-17.2017.45How to use a DOI?
Keywords
Internet memes, political culture, Jakarta gubernatoriall election
Abstract

Jakarta Gubernatorial Election 2017 may receive considerably significant attention from Indonesian society. Many assume it resembled the presidential election because of the 'political heat' of the moment. This is apparent in particular conversations in social media, and even seen as the message of manipulation sign appeared as Instagram memes with the three candidates for the governor. This study aims to reveal the form of political culture which developed during the Jakarta Gubernatorial Election in Indonesia in 2017. Researcher felt the urge to analyze the symbols of internet memes in Instagram, especially with the #pilgubdki hashtag as one effort to win the election. This study uses the qualitative method with semiotic analysis from Roland Barthes with researcher opted to conduct the documentation, observation, and literature study as data collection techniques. This study found some types of memes circulated on the Instagram with the combination of texts and photos. It is clear that the political culture of memes shows "subtle" imagery through debates and political campaigns by political elites. However, the evidence shows that negative imagery, religious view, and racial issues emerged and made the twisted story and evolved as the criticism in Indonesian society.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Administrative Science (ICAS 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2017
ISBN
978-94-6252-420-0
ISSN
2352-5428
DOI
https://doi.org/10.2991/icas-17.2017.45How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Rahmi Surya Dewi
AU  - Aceng Abdullah
AU  - Eni Maryani
AU  - Dadang Suganda
PY  - 2017/11
DA  - 2017/11
TI  - Internet Memes : Representation of Indonesian Political Culture in Jakarta Gubernatorial Election 2017
BT  - Proceedings of the International Conference on Administrative Science (ICAS 2017)
PB  - Atlantis Press
SP  - 190
EP  - 194
SN  - 2352-5428
UR  - https://doi.org/10.2991/icas-17.2017.45
DO  - https://doi.org/10.2991/icas-17.2017.45
ID  - Dewi2017/11
ER  -