Chinese Characteristics and Hybrid Fusion. The Type Characteristic and Aesthetic Pursuit of Chinese Movies in the New Century

DOI

10.2991/icassee-17.2018.63How to use a DOI?

Keywords

genre movie; Chinese movie; commercial logic; popular aesthetic; hybrid fusion; Chinese characteristics

Abstract

Genre movie originated in Hollywood and it is the product of movie commercialization and the aesthetic needs of the general public. Since the beginning of the new century, the typification of Chinese movie has become more and more obvious. With the deepening of globalization, face the foreign competition and the immature movie market, face public's aesthetic desires, Chinese movie which shoulder the burden of shaping the national soft power must get survival and development during the inevitably compromise and detour, find the breakthrough of Chinese typed movie in various hybrid fusion of all kinds of types.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Chenmei Zhao
PY  - 2017/12
DA  - 2017/12
TI  - Chinese Characteristics and Hybrid Fusion. The Type Characteristic and Aesthetic Pursuit of Chinese Movies in the New Century
BT  - Proceedings of the 2017 International Conference on Art Studies: Science, Experience, Education (ICASSEE 2017)
PB  - Atlantis Press
SP  - 280
EP  - 283
SN  - 2352-5398
UR  - https://doi.org/10.2991/icassee-17.2018.63
DO  - 10.2991/icassee-17.2018.63
ID  - Zhao2017/12
ER  -