Proceedings of the 2nd International Conference on Applied Social Science Research

The Audience Strategy and Marketing of Modern Commercial Movies: Taking “Tiny Times” as Example

Authors
Jing Li, Chih-Chung Chen
Corresponding Author
Jing Li
Available Online July 2014.
DOI
https://doi.org/10.2991/icassr-14.2014.19How to use a DOI?
Keywords
Audience Strategy, fans movie, Consumerism
Abstract
"Tiny times" is a commercial movie released in Chinese mainland in 2013. Although the film has some shortcomings, it got a huge success at the box office. The biggest reason for the success of the movie is audience strategy. From the packaging to the content to the plot, the film are struggling to meet the tastes of the generation of 90s audience.  a bold display of all kinds of brand clothing ,famous cars, high-end restaurants and other elements. it meets fantasy of the generation of 90s, so the fans projected their dreams onto the movie.
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This is an open access article distributed under the CC BY-NC license.

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Volume Title
Proceedings of the 2nd International Conference on Applied Social Science Research
Series
Advances in Intelligent Systems Research
Publication Date
July 2014
ISBN
978-94-62520-24-0
ISSN
1951-6851
DOI
https://doi.org/10.2991/icassr-14.2014.19How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Jing Li
AU  - Chih-Chung Chen
PY  - 2014/07
DA  - 2014/07
TI  - The Audience Strategy and Marketing of Modern Commercial Movies: Taking “Tiny Times” as Example
BT  - Proceedings of the 2nd International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 69
EP  - 71
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-14.2014.19
DO  - https://doi.org/10.2991/icassr-14.2014.19
ID  - Li2014/07
ER  -