The Audience Strategy and Marketing of Modern Commercial Movies: Taking “Tiny Times” as Example
Jing Li, Chih-Chung Chen
Available Online July 2014.
- https://doi.org/10.2991/icassr-14.2014.19How to use a DOI?
- Audience Strategy, fans movie, Consumerism
- "Tiny times" is a commercial movie released in Chinese mainland in 2013. Although the film has some shortcomings, it got a huge success at the box office. The biggest reason for the success of the movie is audience strategy. From the packaging to the content to the plot, the film are struggling to meet the tastes of the generation of 90s audience. a bold display of all kinds of brand clothing ,famous cars, high-end restaurants and other elements. it meets fantasy of the generation of 90s, so the fans projected their dreams onto the movie.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Jing Li AU - Chih-Chung Chen PY - 2014/07 DA - 2014/07 TI - The Audience Strategy and Marketing of Modern Commercial Movies: Taking “Tiny Times” as Example BT - Proceedings of the 2nd International Conference on Applied Social Science Research PB - Atlantis Press SP - 69 EP - 71 SN - 1951-6851 UR - https://doi.org/10.2991/icassr-14.2014.19 DO - https://doi.org/10.2991/icassr-14.2014.19 ID - Li2014/07 ER -