Proceedings of the 3d International Conference on Applied Social Science Research

Domestic Hotel Management Group’s Resources Integrated from Internet Perspective

Authors
Jun-yong Lai
Corresponding Author
Jun-yong Lai
Available Online August 2016.
DOI
10.2991/icassr-15.2016.179How to use a DOI?
Keywords
Internet, integration, hotel management group
Abstract

This paper analyzes the domestic hotel management group’s strong association resources, puts forward a view that as a main body, hotel management group can carry out the resources integration with other departments, and use the integrated marketing communications model to carry on marketing synergy and innovation which based on consumer data. It studies the problems of management structure, system, leader, enterprise culture during the process of integrating data from an Internet thinking and explores the forms of integration, puts forward suggestions for the integration.

Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 3d International Conference on Applied Social Science Research
Series
Advances in Intelligent Systems Research
Publication Date
August 2016
ISBN
10.2991/icassr-15.2016.179
ISSN
1951-6851
DOI
10.2991/icassr-15.2016.179How to use a DOI?
Copyright
© 2016, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Jun-yong Lai
PY  - 2016/08
DA  - 2016/08
TI  - Domestic Hotel Management Group’s Resources Integrated from Internet Perspective
BT  - Proceedings of the 3d International Conference on Applied Social Science Research
PB  - Atlantis Press
SP  - 644
EP  - 647
SN  - 1951-6851
UR  - https://doi.org/10.2991/icassr-15.2016.179
DO  - 10.2991/icassr-15.2016.179
ID  - Lai2016/08
ER  -