Proceedings of the 3d International Conference on Applied Social Science Research

Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station

Authors
Chen Zhao, Tao Wang, Yuan-yuan Liu
Corresponding Author
Chen Zhao
Available Online August 2016.
DOI
https://doi.org/10.2991/icassr-15.2016.181How to use a DOI?
Keywords
advertising, new outdoor media, interaction, bus station
Abstract
With a richer lifestyle, the consumers' attention are gradually paid into interactive and innovative, and traditional form of a single medium is already difficult to meet the psychological needs of consumers. However, most of domestic bus stop advertising is static, missing the interactive with audience, and seldom open a discussion from the view of design for new outdoor media advertising interactive. Therefore, this article combed the definition, the background, the characteristic and the advantages of interactivity of the new media advertising from the view of design study, which provided an important supplement for the design theory of the bus station advertising.
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Proceedings
3d International Conference on Applied Social Science Research (ICASSR 2015)
Part of series
Advances in Intelligent Systems Research
Publication Date
August 2016
ISBN
978-94-6252-148-3
DOI
https://doi.org/10.2991/icassr-15.2016.181How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Chen Zhao
AU  - Tao Wang
AU  - Yuan-yuan Liu
PY  - 2016/08
DA  - 2016/08
TI  - Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station
BT  - 3d International Conference on Applied Social Science Research (ICASSR 2015)
PB  - Atlantis Press
UR  - https://doi.org/10.2991/icassr-15.2016.181
DO  - https://doi.org/10.2991/icassr-15.2016.181
ID  - Zhao2016/08
ER  -