Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station
- Chen Zhao, Tao Wang, Yuan-yuan Liu
- Corresponding Author
- Chen Zhao
Available Online August 2016.
- https://doi.org/10.2991/icassr-15.2016.181How to use a DOI?
- advertising, new outdoor media, interaction, bus station
- With a richer lifestyle, the consumers' attention are gradually paid into interactive and innovative, and traditional form of a single medium is already difficult to meet the psychological needs of consumers. However, most of domestic bus stop advertising is static, missing the interactive with audience, and seldom open a discussion from the view of design for new outdoor media advertising interactive. Therefore, this article combed the definition, the background, the characteristic and the advantages of interactivity of the new media advertising from the view of design study, which provided an important supplement for the design theory of the bus station advertising.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Chen Zhao AU - Tao Wang AU - Yuan-yuan Liu PY - 2016/08 DA - 2016/08 TI - Research on the Interactivity of the New Outdoor Media Advertising for the Bus Station BT - 3d International Conference on Applied Social Science Research (ICASSR 2015) PB - Atlantis Press UR - https://doi.org/10.2991/icassr-15.2016.181 DO - https://doi.org/10.2991/icassr-15.2016.181 ID - Zhao2016/08 ER -