Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)

An Analysis Study on the Impact of Behavior Changes and Efforts to Build Trust of Potential Tourist Post-Corona in Kupang

Authors
Fransiscus Nicodemus Naiola, Pasifikus Mala Mekom, Fahri Reva Adiputra, Protasius Tiberius Jehane
Corresponding Author
Fransiscus Nicodemus Naiola
Available Online 26 April 2021.
DOI
10.2991/assehr.k.210424.072How to use a DOI?
Keywords
tourism, consumer behavior
Abstract

This study aims to see changes in behaviour and efforts to build tourist trust in Kupang City after the Corona virus in Indonesia. The method of analysis of this research is a mix-method, which is exploration and implementation and dissemination. The technique of determining the sample and informants in this study were 100 tourists, with the instrument questionnaire and SPSS analysis tools. Meanwhile, for informants used purposive sampling with new interviews and interviews will be analysed using SWOT and FGD. The results that have been obtained from this study are the discovery of changes in behaviour before and during pandemic, with potential tourists who have consumptive behaviour with alternative types of tourism during the Post-Pandemic (New Normal). As well as efforts that must be built is to make the latest adjustments based on the needs of tourists by providing services and product facilities according to the New Normal standard. Both results can be used as new for each stakeholder to determine the direction of culture that is general in nature and is a necessity for every business actor in carrying out operations in the tourism sector.

Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 April 2021
ISBN
10.2991/assehr.k.210424.072
ISSN
2352-5398
DOI
10.2991/assehr.k.210424.072How to use a DOI?
Copyright
© 2021, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Fransiscus Nicodemus Naiola
AU  - Pasifikus Mala Mekom
AU  - Fahri Reva Adiputra
AU  - Protasius Tiberius Jehane
PY  - 2021
DA  - 2021/04/26
TI  - An Analysis Study on the Impact of Behavior Changes and Efforts to Build Trust of Potential Tourist Post-Corona in Kupang
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 376
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.072
DO  - 10.2991/assehr.k.210424.072
ID  - Naiola2021
ER  -