Physical Distancing and Social Media Shopping

DOI

10.2991/assehr.k.210424.043How to use a DOI?

Keywords

physical distancing, social media, smartphone, online shoping

Abstract

The outbreak of Covid-19 has encouraged consumers to shop online to overcome physical distancing. This study aims to investigate how consumers use social media applications on their smartphones to shop for groceries online. Data was collected during Indonesia’s large-scale prohibition of social distancing on May 2020. Using the Partial Least Square Structural equation modelling approach, it is known that the usability and ease of social media applications that can be used to shop online on consumer’s smartphone influence towards using social media applications on smartphones for grocery shopping. Attitude is a significant mediator between the perception of usefulness and perceived ease of use of social media applications on smartphones, and the intention to purchase groceries online.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Alhapen Ruslin Chandra
AU  - Afifah
AU  - Yudhytia Wimeina
AU  - Abdiani Khairat
PY  - 2021
DA  - 2021/04/26
TI  - Physical Distancing and Social Media Shopping
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science (ICAST-SS 2020)
PB  - Atlantis Press
SP  - 225
EP  - 229
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210424.043
DO  - 10.2991/assehr.k.210424.043
ID  - Chandra2021
ER  -