Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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Technology, Organizational, and Environmental Analysis of Social Media Adoption for MSME’s in Cilacap District, Indonesia

Authors
Brian Rio Afifandi1, *, Mohammad Hasanudin1, Siti Arbainah1, Ardian Widiarto1
1Accounting Managerial, Accounting Department, Politeknik Negeri Semarang, Semarang, Indonesia
*Corresponding author.
Corresponding Author
Brian Rio Afifandi
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_53How to use a DOI?
Keywords
TOE framework; Social media adoption; SMEs
Abstract

The Industry 4.0 era has a significant impact through digital integration. Technology is developing rapidly and affects the economic sector by utilizing internet media. The use of social media can improve the performance of business actors, so researchers analyzed the effect of social media use on MSME performance using the Technology-Organization-Environment (TOE) method by Ahmad et al. (2019). The purpose of this study is to analyze the factors in the TOE framework that influence social media adoption on MSME performance. The method used is quantitative method. A sample of 100 respondents of MSME owners by distributing questionnaires online with purposive sampling technique. After data collection, the analysis was carried out using Ms. Excel and the SEM-PLS approach using the SmartPLS 3.0 application. The results of this study from the four hypotheses proposed are all accepted, namely Technology, Organization, Environment, have a significant influence on Social Media Adoption, and Social Media Adoption on SMEs performance has a significant influence.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
10.2991/978-2-38476-202-6_53
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_53How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Brian Rio Afifandi
AU  - Mohammad Hasanudin
AU  - Siti Arbainah
AU  - Ardian Widiarto
PY  - 2024
DA  - 2024/02/15
TI  - Technology, Organizational, and Environmental Analysis of Social Media Adoption for MSME’s in Cilacap District, Indonesia
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 376
EP  - 381
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_53
DO  - 10.2991/978-2-38476-202-6_53
ID  - Afifandi2024
ER  -