Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)

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The Implementation of BCG Matrix in PT. Semen Tonasa

Authors
Sirajuddin Omsa1, *, Dahsan Hasan1, Afdaliah Afdaliah1
1Politeknik Negeri Ujung Pandang, Makassar, South Sulawesi, Indonesia
*Corresponding author.
Corresponding Author
Sirajuddin Omsa
Available Online 15 February 2024.
DOI
10.2991/978-2-38476-202-6_101How to use a DOI?
Keywords
SGR; RMS; BCG; Tonasa; Bosowa
Abstract

The aims of this research is to determine the sales growth rate (SGR) and the relative market share (RMS) position of PT. Semen Tonasa in the South Sulawesi region in 2021 and 2022, then determines a business strategy that is feasible to implement in order to compete with its main competitors in the region. The method used to design the business strategy that will be implemented by PT. Semen Tonasa in the region is a Boston Consulting Group (BCG) matrix, a matrix which is divided into four quadrants (stars, question marks, cash cows, and dogs) and unfortunately it has many drawbacks, including the classification into four quadrants is unduly simplified. The results show that the SGR and the RMS have an increasing trend in the period of 2020 to 2022. The increase of SGR and RMS mainly affected by the much greater increasing of PT. Semen Tonasa sales volume in 2021 and 2022 compared to its main competitors. Maintaining PT. Semen Tonasa’s SGR and RMS will need ongoing sales volume and value growth, as well as the implementation of the best plan given the challenges the company faces.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 February 2024
ISBN
10.2991/978-2-38476-202-6_101
ISSN
2352-5398
DOI
10.2991/978-2-38476-202-6_101How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Sirajuddin Omsa
AU  - Dahsan Hasan
AU  - Afdaliah Afdaliah
PY  - 2024
DA  - 2024/02/15
TI  - The Implementation of BCG Matrix in PT. Semen Tonasa
BT  - Proceedings of the International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023)
PB  - Atlantis Press
SP  - 741
EP  - 750
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-202-6_101
DO  - 10.2991/978-2-38476-202-6_101
ID  - Omsa2024
ER  -