Quality of Service, Company Image and Price Perception of Satisfaction and Its Impact on Customer Loyalty
- 10.2991/978-94-6463-154-8_21How to use a DOI?
- service quality; brand image; price perception satisfaction; loyalty
At this time, the competition for business activities of freight forwarding services is getting tighter. By understanding the needs, wants and demands of customers, it will provide important input for companies to design marketing strategies in order to create customer satisfaction. This customer satisfaction is influenced by the quality of service, price perception and company image. This study aims to determine the role of service quality, price and company image on customer satisfaction and its impact on customer loyalty (studi on JNE delivery service users). The Metode used in sampling is non probability sampling, with a total of 100 respondents. The data analysis method used is multiple linear regression analysis. The test results show that the quality of service has no positive and significant effect on customer satisfaction. The companys image has a positive and significant effect on customer satisfaction. Perce perception a positive and significant effect on customer satisfaction. Customer satisfaction has a positive and significant effect on customer loyalty.
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Cite this article
TY - CONF AU - Nafida Alfi Faeruza AU - Euis Soliha PY - 2023 DA - 2023/05/22 TI - Quality of Service, Company Image and Price Perception of Satisfaction and Its Impact on Customer Loyalty BT - Proceedings of the International Conference on Business, Accounting, Banking, and Economics (ICBABE 2022) PB - Atlantis Press SP - 217 EP - 227 SN - 2352-5428 UR - https://doi.org/10.2991/978-94-6463-154-8_21 DO - 10.2991/978-94-6463-154-8_21 ID - Faeruza2023 ER -