Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)

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Research on the Impact Mechanism of Travel Information Search Behavioral Intention of the Elderly

Empirical Analysis Based on Structural Equation Model

Authors
Wen Pang1, Meng Wang1, *
1Fufeng County, XI’an International Studies University, Shaanxi, China
*Corresponding author. Email: mk20170803@163.com
Corresponding Author
Meng Wang
Available Online 20 December 2022.
DOI
10.2991/978-94-6463-030-5_119How to use a DOI?
Keywords
The Elderly; Online Travel Information Search; Behavioral Intention
Abstract

This paper uses structural equation modeling for quantitative research. By integrating the key elements of the Theory of Reasoned Action, Diffusion of Innovation Theory, and Self-efficacy Theory, this paper constructs a model for the factors influencing the elderly’s behavioral intention of online travel information search. SPSS25.0 and AMOS 24.0 were used for statistical analysis and hypothesis testing. The results showed that the perceived self-efficacy of the elderly has a significant impact on the perceived comparative advantage and ease of use of online travel information search; subjective norm and perceived ease of use of the search action demonstrates a significant impact on the elderly’s attitude toward online travel information search, while intergenerational tech support can significantly influence the elderly’s attitude to the online travel information search. This paper also draws conclusions and puts forward some corresponding suggestions.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
Series
Atlantis Highlights in Intelligent Systems
Publication Date
20 December 2022
ISBN
10.2991/978-94-6463-030-5_119
ISSN
2589-4919
DOI
10.2991/978-94-6463-030-5_119How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Wen Pang
AU  - Meng Wang
PY  - 2022
DA  - 2022/12/20
TI  - Research on the Impact Mechanism of Travel Information Search Behavioral Intention of the Elderly
BT  - Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
PB  - Atlantis Press
SP  - 1183
EP  - 1195
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-030-5_119
DO  - 10.2991/978-94-6463-030-5_119
ID  - Pang2022
ER  -