An Empirical Study on the Economic Development Driven by Live Streaming Under the Background of Big Data

Taking Taobao Platform as an Example

DOI

10.2991/978-94-6463-030-5_4How to use a DOI?

Keywords

Big Data; Live Broadcast With Goods; Regression Analysis; Economic Development

Abstract

Under the background of the rapid development of the Internet and the increasingly widespread application of big data, the traditional e-commerce operation model has been continuously upgraded, which has promoted the continuous development of the live broadcast industry chain. Taking the Taobao platform as an example, the article summarizes the economic benefits of live broadcast delivery from various aspects, and explores its positive impact on economic development. Finally, practical solutions and improvement suggestions are put forward for the common problems in the live broadcast delivery industry and its impact on the subsequent sustainable development of the industry.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hui Yang
AU  - Tingting Zhang
PY  - 2022
DA  - 2022/12/20
TI  - An Empirical Study on the Economic Development Driven by Live Streaming Under the Background of Big Data
BT  - Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
PB  - Atlantis Press
SP  - 22
EP  - 30
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-030-5_4
DO  - 10.2991/978-94-6463-030-5_4
ID  - Yang2022
ER  -