Research on the Influence of Online Comments on the Sales of Group Buying Fruit Commodity

DOI

10.2991/978-94-6463-030-5_2How to use a DOI?

Keywords

Online Comments; Fruit Sales; Influence Factor

Abstract

This paper explored fruit, the largest category of agricultural products, as the research object. Based on text analysis and empirical analysis, using crawl data and constructing regression equation to test the hypothesis, this paper discusses the impact on sales from seven perspectives, which are, the number of comments, the depth of comments, the number of additional comments, the number of figure/video comments, the number of returned customers, discount and store rating. It is concluded that the number of comments, depth of comments, discount and store rating have a significant positive impact on fruit sales. The analysis results can be applied to guide and improve the sales of fruit in e-commerce.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Zixuan Liu
AU  - Yongsheng Zhou
PY  - 2022
DA  - 2022/12/20
TI  - Research on the Influence of Online Comments on the Sales of Group Buying Fruit Commodity
BT  - Proceedings of the 2022 International Conference on Bigdata Blockchain and Economy Management (ICBBEM 2022)
PB  - Atlantis Press
SP  - 4
EP  - 11
SN  - 2589-4919
UR  - https://doi.org/10.2991/978-94-6463-030-5_2
DO  - 10.2991/978-94-6463-030-5_2
ID  - Liu2022
ER  -