Analysis of the Current Situation and Countermeasures of UGC Model Agricultural Product Marketing Under the Background of the Internet Era—Based on the Analysis Perspective of Big Data

DOI

10.2991/978-94-6463-034-3_125How to use a DOI?

Keywords

Internet age; UGC model; Agricultural products; Marketing model

Abstract

In recent years, with the popularization and development of the Internet, more and more short video platforms have begun to spread. Due to the uniqueness of short videos, more and more groups tend to use short videos to market users, and users also tend to use short videos to learn about products, brands, and businesses. In this context, farmers’ use of short video platforms for agricultural products marketing has also begun to become popular. This article mines Internet big data, based on UGC model, comprehensively uses big data analysis methods, and effectively integrates agricultural products marketing with farmers, researches its path and model, and proposes to develop a distribution system, improve the quality of agricultural products, establish agricultural product brand marketing, and develop agricultural products through training on farmers’ relevant knowledge, integrating agricultural product types, and improving the quality of agricultural products. Strengthen the supervision of short video platforms, improve the construction of basic resources in rural areas to improve strategic recommendations, and realize the improvement of agricultural products efficiency, with a view to promoting the realization of my country’s rural revitalization.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Jie Liu
AU  - GuiQing Li
PY  - 2022
DA  - 2022/12/23
TI  - Analysis of the Current Situation and Countermeasures of UGC Model Agricultural Product Marketing Under the Background of the Internet Era—Based on the Analysis Perspective of Big Data
BT  - Proceedings of the 2022 3rd International Conference on Big Data and Informatization Education (ICBDIE 2022)
PB  - Atlantis Press
SP  - 1212
EP  - 1220
SN  - 2589-4900
UR  - https://doi.org/10.2991/978-94-6463-034-3_125
DO  - 10.2991/978-94-6463-034-3_125
ID  - Liu2022
ER  -