Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022)

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The Destination Attributes of Travelers’ Satisfaction and Experience at Uluwatu Tourism Area Based on Online Reviews

Authors
Narariya Dita Handani1, *, Jue Wang2, Hak-Seon Kim3
1Department of Global Business, Kyungsung University, Busan, South Korea
2Department of Management, Faculty of Economics and Business, Universitas Wijaya Kusuma Surabaya, Surabaya, Indonesia
3School of Global Studies, Kyungsung University, Busan, South Korea
*Corresponding author. Email: kims@ks.ac.kr
Corresponding Author
Narariya Dita Handani
Available Online 25 January 2023.
DOI
10.2991/978-2-494069-93-0_96How to use a DOI?
Keywords
tourism destination; travelers satisfaction; Bali; Uluwatu; online review
Abstract

Tourism has been identified as a priority area for Indonesia's economic growth. Bali, one of the most popular tourist destinations in Indonesia and even the globe, was placed eighth as a tourism destination among hundreds of thousands of islands. Furthermore, tourism in Bali is unique owing to the cultural landscape's blend of culture, nature, and civilization. The Uluwatu region is one of the top tourism areas in Bali, with several awards for accommodation, food & drinks, and attractions from Tripadvisor. The study looked at 5340 Google reviews for one tourist site, four motels, one spa facility, and six food and drinks. Then, UCINET 6.0 is used to perform CONCOR analysis and assess network centrality. CONCOR analysis divides the review data into five and six groups. Exploratory factor analysis was done alongside quantitative analysis and was divided into six variables: attractions, lodging, sea, food and beverages, beach, and cost. As a result, attractions, lodging, the sea, food and beverages, and the beach all have a favorable influence on passenger pleasure. Meanwhile, the cost variable had a negative influence on passenger happiness. Furthermore, the findings of this study may help to the enhancement of the quality of services offered by tourist business people in Bali, who, although charging high prices, should improve the quality of their services so that passengers do not feel overcharged. Furthermore, it may ease the tourist business because passengers are often satisfied when they visit the Uluwatu region, implying that Uluwatu is a popular location for travelers.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
25 January 2023
ISBN
10.2991/978-2-494069-93-0_96
ISSN
2352-5398
DOI
10.2991/978-2-494069-93-0_96How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Narariya Dita Handani
AU  - Jue Wang
AU  - Hak-Seon Kim
PY  - 2023
DA  - 2023/01/25
TI  - The Destination Attributes of Travelers’ Satisfaction and Experience at Uluwatu Tourism Area Based on Online Reviews
BT  - Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022)
PB  - Atlantis Press
SP  - 829
EP  - 835
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-93-0_96
DO  - 10.2991/978-2-494069-93-0_96
ID  - Handani2023
ER  -