Melukat Ritual for Commercialization and Protection Toward Cultural Tourism in Bali

DOI

10.2991/978-2-494069-93-0_73How to use a DOI?

Keywords

Melukat Ritual; Commercialization; Protection; Cultural tourism

Abstract

Bali is one of the regions in Indonesia that is very well known throughout the world. Intense spirituality, preserved cultural traditions, and high tolerance between religious communities make Bali unique and famous worldwide. High tourist interest in visiting Bali, encouraging the Balinese people to maintain and maintain a unique and original Balinese culture to be exhibited to tourists visiting Bali. Various cultures served to tourists will have an impact on shifting values. Spiritual and sacred values displayed to tourists by being rewarded with a certain amount of money have resulted in the commercialization of Balinese culture. The Bali tourism industry, which offers cultural packages, is naturally considered a business opportunity to gain economic benefits. One of the things offered to tourists is the “Melukat” ritual. Melukat is one of the rituals to clean and purify oneself to get closer to Ida Sang Hyang Widi Waca or God. The interest of domestic and foreign tourists who are massive to do the Melukat ritual affects the potential to make the Melukat ritual one of the spiritual tourism packages that can be offered to domestic and foreign tourists when visiting Bali. The research method used was empirical research. The results of this study showed that culture is the main factor in the commercialization of the Melukat ritual, in addition to supporting factors such as community creativity, economy, and social media as a means of promotion. Legal instruments related to the preservation and protection of cultural tourism are positive law and local wisdom.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Anak Agung Ayu Ngurah Sri Rahayu Gorda
AU  - Kadek Januarsa Adi Sudharma
AU  - Ketut Elly Sutrisni
PY  - 2023
DA  - 2023/01/25
TI  - Melukat Ritual for Commercialization and Protection Toward Cultural Tourism in Bali
BT  - Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022)
PB  - Atlantis Press
SP  - 618
EP  - 629
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-93-0_73
DO  - 10.2991/978-2-494069-93-0_73
ID  - Gorda2023
ER  -