The Role of Reputation For Achieving Competitive Advantage
- DOI
- 10.2991/icbmr-17.2017.30How to use a DOI?
- Keywords
- competitive advantage, reputation, CSR, dynamic capability
- Abstract
Corporate reputation is an assessment of stakeholders based on their existence, leadership, and innovation. This study empirically investigates the effects of corporate social responsibility (CSR), dynamic capabilities, reputation, and competitive advantage in manufacturing industries. An active role of manufacturing industries for involvement in CSR is needed by stakeholders in order to sustain the economic, social, and environmental aspects that ultimately increase the reputation of an objective that can be achieved by manufacturing industries. The development of dynamic capabilities is an internal factor for manufacturing industries into sections to win a competitive advantage. The authors conducted a survey to test the hypotheses and designed a SEM to analyze them. The results show that CSR has a positive effect on reputation. Dynamic capabilities have an effect on competitive advantage. This study concludes that reputation has an effect on competitive advantage. This finding integrates insights in a reputation framework into a generalization having a direct effect on competitive advantage in manufacturing industries. This research is expected to provide manufacturing industries with valuable suggestions for management practices to increase reputation and achieve the industrial goals especially to win the competitive advantage.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Sri Sarjana AU - Nur Khayati PY - 2017/11 DA - 2017/11 TI - The Role of Reputation For Achieving Competitive Advantage BT - Proceedings of the International Conference on Business and Management Research (ICBMR 2017) PB - Atlantis Press SP - 322 EP - 334 SN - 2352-5428 UR - https://doi.org/10.2991/icbmr-17.2017.30 DO - 10.2991/icbmr-17.2017.30 ID - Sarjana2017/11 ER -