Proceedings of the International Conference on Business and Management Research (ICBMR 2017)

How Product Arrangement and Quantity Influence Consumer's Intention: The Role of Disliking Disorderliness and Scarcity Effects

Authors
Andang Fazri, Adi Zakaria Afiff, Tengku Ezni Balqiah
Corresponding Author
Andang Fazri
Available Online November 2017.
DOI
10.2991/icbmr-17.2017.53How to use a DOI?
Keywords
Product Arrangement; Consumer's Intention; Disorderliness; Scarcity effects
Abstract

Previous research claimed that disgust and contamination fears mediated the relationship between touch and purchase intention. Disorganized product display used as a contamination cue and a limited quantity of product used as a cue that the product has been more touched. Contrary to that, several studies showed that people did not like messiness itself, and limited product quantity could be a scarcity cue that increased the positive perception of the product. This research aimed to study the relationship between buying intention and product arrangement as well as product quantity. Using 2 (product arrangement: organized vs. disorganized) x 2 (product quantity: fully-stocked vs. one product) between subjects' experimental design, it was found that 'the perception that product has been contaminated' and 'the feelings of dislike toward messiness' variables mediate the relationship between product arrangement and purchase intention. Furthermore, the relationship between product quantity and purchase intention mediated by the level of perception that the product is in high demand, while the perception that the product has been more touched does not mediate the relationship.

Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the International Conference on Business and Management Research (ICBMR 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
November 2017
ISBN
10.2991/icbmr-17.2017.53
ISSN
2352-5428
DOI
10.2991/icbmr-17.2017.53How to use a DOI?
Copyright
© 2017, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Andang Fazri
AU  - Adi Zakaria Afiff
AU  - Tengku Ezni Balqiah
PY  - 2017/11
DA  - 2017/11
TI  - How Product Arrangement and Quantity Influence Consumer's Intention: The Role of Disliking Disorderliness and Scarcity Effects
BT  - Proceedings of the International Conference on Business and Management Research (ICBMR 2017)
PB  - Atlantis Press
SP  - 582
EP  - 594
SN  - 2352-5428
UR  - https://doi.org/10.2991/icbmr-17.2017.53
DO  - 10.2991/icbmr-17.2017.53
ID  - Fazri2017/11
ER  -