The Role of Innovation and E-Commerce in Small Business
- DOI
- 10.2991/iccelst-ss-19.2019.18How to use a DOI?
- Keywords
- Innovation, E-Commerce, Marketing Performance, Small Business.
- Abstract
Micro, Small and Medium Enterprises (MSMEs) in Indonesia are developing and becoming popular. In this case, efforts are needed to improve the performance of MSMEs to be able to contribute to society and improve the economy. This research aims to see how the role of innovation and e-commerce can help improve the marketing performance of small businesses. It can be seen that the development of MSME is an advantage as well as a challenge for small businesses to be able to compete and survive in existing business competition. The research method used is a mixed method, with a sample of small businesses in the culinary in Pekanbaru. The research results show that innovation plays an important role for small businesses to improve their marketing performance, because of the many competitions and similar culinary businesses that continue to grow in the city of Pekanbaru, demanding small businesses to be able to innovate starting from the input, process and output of their businesses. Furthermore, e-commerce plays a role in improving marketing performance, but the impact of increasing e-commerce in small businesses in Pekanbaru is relatively small.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Wan Laura Hardilawati AU - Siti Hanifa Sandri AU - Intan Diane Binangkit PY - 2019/12 DA - 2019/12 TI - The Role of Innovation and E-Commerce in Small Business BT - Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities track (ICCELST-SS 2019) PB - Atlantis Press SP - 18 EP - 22 SN - 2352-5398 UR - https://doi.org/10.2991/iccelst-ss-19.2019.18 DO - 10.2991/iccelst-ss-19.2019.18 ID - Hardilawati2019/12 ER -