Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities track (ICCELST-SS 2019)

The Role of Innovation and E-Commerce in Small Business

Authors
Wan Laura Hardilawati, Siti Hanifa Sandri, Intan Diane Binangkit
Corresponding Author
Wan Laura Hardilawati
Available Online December 2019.
DOI
https://doi.org/10.2991/iccelst-ss-19.2019.18How to use a DOI?
Keywords
Innovation, E-Commerce, Marketing Performance, Small Business.
Abstract
Micro, Small and Medium Enterprises (MSMEs) in Indonesia are developing and becoming popular. In this case, efforts are needed to improve the performance of MSMEs to be able to contribute to society and improve the economy. This research aims to see how the role of innovation and e-commerce can help improve the marketing performance of small businesses. It can be seen that the development of MSME is an advantage as well as a challenge for small businesses to be able to compete and survive in existing business competition. The research method used is a mixed method, with a sample of small businesses in the culinary in Pekanbaru. The research results show that innovation plays an important role for small businesses to improve their marketing performance, because of the many competitions and similar culinary businesses that continue to grow in the city of Pekanbaru, demanding small businesses to be able to innovate starting from the input, process and output of their businesses. Furthermore, e-commerce plays a role in improving marketing performance, but the impact of increasing e-commerce in small businesses in Pekanbaru is relatively small.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Wan Laura Hardilawati
AU  - Siti Hanifa Sandri
AU  - Intan Diane Binangkit
PY  - 2019/12
DA  - 2019/12
TI  - The Role of Innovation and E-Commerce in Small Business
BT  - Proceedings of the International Conference of CELSciTech 2019 - Social Sciences and Humanities track (ICCELST-SS 2019)
PB  - Atlantis Press
SP  - 18
EP  - 22
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccelst-ss-19.2019.18
DO  - https://doi.org/10.2991/iccelst-ss-19.2019.18
ID  - Hardilawati2019/12
ER  -