Research on the Strategic Management of the Leading Enterprises of Sichuan Liquor under the New Economic Background
Authors
Dongchuan Lin, Tianyu Xie, Xueke Chen, Shanxiang Liang
Corresponding Author
Dongchuan Lin
Available Online May 2017.
- DOI
- 10.2991/iccese-17.2017.169How to use a DOI?
- Keywords
- strategic management; Internet plus; new normal; supply side reform
- Abstract
With the liquor industry stepping into the "new normal" period, and being affected by the factors, like " three public consumption limitation", "eight provisions" as well as industry overcapacity, more risks start to occur the development. This paper analyzes the current situation of liquor industry in Sichuan Province comprehensively , then analyzes the environment of liquor industry based on PEST method, and proposes the hierarchical strategy in liquor industry on strategic transformation of leading enterprises in Sichuan province with the new requirements such as "Internet Plus" and supply side reform.
- Copyright
- © 2017, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Dongchuan Lin AU - Tianyu Xie AU - Xueke Chen AU - Shanxiang Liang PY - 2017/05 DA - 2017/05 TI - Research on the Strategic Management of the Leading Enterprises of Sichuan Liquor under the New Economic Background BT - Proceedings of the 2017 International Conference on Culture, Education and Financial Development of Modern Society (ICCESE 2017) PB - Atlantis Press SP - 669 EP - 671 SN - 2352-5398 UR - https://doi.org/10.2991/iccese-17.2017.169 DO - 10.2991/iccese-17.2017.169 ID - Lin2017/05 ER -