An Analysis on Pragmatic Presupposition in Cosmetic Advertising Language of Lancome

DOI

10.2991/iccessh-18.2018.181How to use a DOI?

Keywords

pragmatic presupposition; cosmetic advertising language; advertising marketingt

Abstract

Beauty is an eternal theme in a woman’s life. With the high-speed development of information technology, all kinds of cosmetic products spring up like mushrooms. Advertisers also spare no effort in perfecting their cosmetic advertisements. Pragmatic presupposition makes the cosmetic advertisements more novel and interesting. Based on pragmatic presupposition, this report examines the characteristics of advertising language of the French brand Lancôme. It also analyzes the impact of pragmatic presupposition on the advertising language and puts forward three functions of pragmatic presupposition concerning cosmetic advertising language. The study aims to enrich the study on the practice of pragmatic presupposition and provide a reference for the effective advertising marketing of cosmetics.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jin Wang
AU  - Xiaoxiao Chen
PY  - 2018/07
DA  - 2018/07
TI  - An Analysis on Pragmatic Presupposition in Cosmetic Advertising Language of Lancome
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 795
EP  - 799
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.181
DO  - 10.2991/iccessh-18.2018.181
ID  - Wang2018/07
ER  -