Research on the Pricing Strategies of B2C of Electronic Commerce Based on the Game Theory

DOI

10.2991/iccessh-18.2018.220How to use a DOI?

Keywords

Bertrand Model; B2C websites; pricing strategies

Abstract

The vigorous development of the Internet has been prompting the transactions of online shopping to grow continuously, but behind the increasing amount of transactions are the financial loss reports of B2C websites year after year. Because the Matthew Effect exists in online market, this paper examines the reasons of websites’ financial losses by applying the Bertrand Model of Game Theory, and hence puts forward the pricing strategies for B2C websites to turn their losses into gains.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Tao Ye
AU  - Jinjin Li
PY  - 2018/07
DA  - 2018/07
TI  - Research on the Pricing Strategies of B2C of Electronic Commerce Based on the Game Theory
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 959
EP  - 961
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.220
DO  - 10.2991/iccessh-18.2018.220
ID  - Ye2018/07
ER  -