Analysis on Competitive Strategy of Hotel Enterprises in the Context of Industrial Transformation -- A Case Study of Jinling Hotel

DOI

10.2991/iccessh-18.2018.257How to use a DOI?

Keywords

Jinling Hotel; strategic management; tactical management

Abstract

Under the dual pressure of multiplicative downward pressure of current global economy and the transformation of domestic macro policies, the transformation and upgrading of the hotel industry will be an inevitable choice. Jinling Hotel is the first listed hotel enterprise in China. This paper teases out various scholars’ researches that take the Jinling Hotel as an example. Based on the materials released on Jinling Hotel’s official website and the financial data published by Shanghai Stock Exchange, this paper has discussed the strategy of Jinling Hotel by using SWOT, internal and external environmental analysis, network analysis, and trend analysis, and proposed strategic management tactics for Jinling Hotel.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xinwei Su
AU  - Yanxin Kang
PY  - 2018/07
DA  - 2018/07
TI  - Analysis on Competitive Strategy of Hotel Enterprises in the Context of Industrial Transformation -- A Case Study of Jinling Hotel
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 1145
EP  - 1152
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.257
DO  - 10.2991/iccessh-18.2018.257
ID  - Su2018/07
ER  -