Research on the Present Development Situation and Countermeasures of Equestrian Tourism in China

DOI

10.2991/iccessh-18.2018.291How to use a DOI?

Keywords

equestrian tourism; current situation; development strategy

Abstract

By using the methods of literature searching, expert consultation, market investigation and logical analysis, the concept of equestrian tourism has been defined , according to the developing status of equestrian tourism, equestrian tourism problems have been analyzed, and some countermeasures for the further development of equestrian tourism industry have been put forward, including the aspects of culture dissemination; the government’s effective guidance, encouraging the development of characteristics of equestrian tourism town; improving the legislative system, the establishment of market regulation system; accelerating personnel training; expecting to provide theoretical reference for the future healthy development of equestrian tourism industry of China.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Donghua Zhou
AU  - Yakun Huang
PY  - 2018/07
DA  - 2018/07
TI  - Research on the Present Development Situation and Countermeasures of Equestrian Tourism in China
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 1320
EP  - 1323
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.291
DO  - 10.2991/iccessh-18.2018.291
ID  - Zhou2018/07
ER  -