Research on Physical Bookstore Marketing Communication Under the Internet Challenge

DOI

10.2991/iccessh-18.2018.354How to use a DOI?

Keywords

physical bookstore; marketing communication

Abstract

The rapid development of the Internet and e-commerce has caused that reading and consumption habits of readers have changed dramatically, and physical bookstores have been severely impacted, rising and setting in the strong tide of closing. With the continuous deepening of the "national reading", the physical bookstore industry has shown signs of recovery. Under such a big environment, how the physical bookstore break through the difficulties through marketing communication has become the key for them to counter attack successfully.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lu Wang
AU  - Qiuzi Chen
PY  - 2018/07
DA  - 2018/07
TI  - Research on Physical Bookstore Marketing Communication Under the Internet Challenge
BT  - Proceedings of the 3rd International Conference on Contemporary Education, Social Sciences and Humanities (ICCESSH 2018)
PB  - Atlantis Press
SP  - 1614
EP  - 1621
SN  - 2352-5398
UR  - https://doi.org/10.2991/iccessh-18.2018.354
DO  - 10.2991/iccessh-18.2018.354
ID  - Wang2018/07
ER  -