Proceedings of the 2nd International Conference on Computer Science and Electronics Engineering (ICCSEE 2013)

The research of improved Apriori mining algorithm in bank customer segmentation

Authors
GongXin Yang
Corresponding Author
GongXin Yang
Available Online March 2013.
DOI
https://doi.org/10.2991/iccsee.2013.792How to use a DOI?
Keywords
Improved Apriori mining algorithm, Customer segmentation, Clustering analysis, Bank,
Abstract
The This paper studies bank customers’ segmentation problem. Improved Apriori mining algorithm is a kind of data mining technology which is an important method in bank customers segmentation. In practical application, the traditional algorithm has shortcomings of the initial value’s sensitive and easy to fall into local optimal value, which will lead to low accuracy rate of silver class customer classification. According to the shortcomings of traditional algorithm, this paper puts forward a bank customer segmentation method based on improved Apriori mining algorithm in order to improve the bank customer segmentation accuracy. Experimental results show that the algorithm can effectively overcome the traditional algorithm’s shortcomings of easy to fall into local optimal value, improve the customer classification accuracy, make mining results more reasonable, lay down different customer service strategies for different client base, improve effective reference opinions of bank decision makers, and bring more benefits for the bank.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
Conference of the 2nd International Conference on Computer Science and Electronics Engineering (ICCSEE 2013)
Part of series
Advances in Intelligent Systems Research
Publication Date
March 2013
ISBN
978-90-78677-61-1
ISSN
1951-6851
DOI
https://doi.org/10.2991/iccsee.2013.792How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - GongXin Yang
PY  - 2013/03
DA  - 2013/03
TI  - The research of improved Apriori mining algorithm in bank customer segmentation
BT  - Conference of the 2nd International Conference on Computer Science and Electronics Engineering (ICCSEE 2013)
PB  - Atlantis Press
SP  - 2936
EP  - 2939
SN  - 1951-6851
UR  - https://doi.org/10.2991/iccsee.2013.792
DO  - https://doi.org/10.2991/iccsee.2013.792
ID  - Yang2013/03
ER  -