Political Expression on YouTube During the 2019 Presidential Election Campaign With Uses and Dependency Perspective

DOI

10.2991/icdesa-19.2019.8How to use a DOI?

Keywords

Campaign, emotion, political expression, Uses and Dependency, youtube

Abstract

This study wants to see political expressions on Youtube during the election campaign. Through the perspective of the Uses and Dependency that sees active users in using the media and the interaction with social and media systems, qualitative content analysis of comments from selected Youtube political content was carried out. Results show that Youtube facilitates political expression through comments with various forms of emotions (happy, curious, denial, sympathy, disappointment, excitement, anger, others). Comments were obtained as an effect of using YouTube, in the form of attitudes and statements about political choices. Content production also raises comments that trigger prosumer to be more creative and consumer to continue using youtube even though there are other media alternatives

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Drina Intyaswati
AU  - Drina Intityaswi
AU  - Eni Maryani
AU  - Antar Venus
AU  - Dadang Sugiana
PY  - 2019/11
DA  - 2019/11
TI  - Political Expression on YouTube During the 2019 Presidential Election Campaign With Uses and Dependency Perspective
BT  - Proceedings of the International Conference of Democratisation in Southeast Asia (ICDeSA 2019)
PB  - Atlantis Press
SP  - 36
EP  - 40
SN  - 2352-5398
UR  - https://doi.org/10.2991/icdesa-19.2019.8
DO  - 10.2991/icdesa-19.2019.8
ID  - Intyaswati2019/11
ER  -