Social Media in The Public Sphere, Network Society, and Political Branding
- DOI
- 10.2991/icdesa-19.2019.16How to use a DOI?
- Keywords
- Social media, Democracy, Network Society, Political Branding
- Abstract
The digital era enlivened by the growth of various social media platforms has become a distinction in the course of democracy today. Social media has implications for the creation of new discourses on the public sphere, network society, and political branding, which in the previous era only touched the off-line world, now transforming towards online. The active involvement of a candidate in the dynamics that occur in the digital world is believed to provide electoral incentives at the end of the fight. The electability of a politician in electoral contestation is also determined by the success of carrying out political branding through a network society formed in the world of social media. One of the forms of political branding on social media is through the hashtag war between candidates who fight. This study aims to see the extent to which social media forms the formation of network society and political branding through #kerjanyata which was launched in the twitter universe ahead of the 2019 presidential election, to support the big name of President Jokowis candidate as the incumbent. More in this study trying to analyze the network of political branding processes through framing in the online world about Jokowi’s charm through #kerjanyata by utilizing network society in Indonesia
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Naufal Afaf AU - Abdul Basit AU - Adie Nurlukman AU - Eko Wahyono AU - Yusuf Fadli PY - 2019/11 DA - 2019/11 TI - Social Media in The Public Sphere, Network Society, and Political Branding BT - Proceedings of the International Conference of Democratisation in Southeast Asia (ICDeSA 2019) PB - Atlantis Press SP - 76 EP - 79 SN - 2352-5398 UR - https://doi.org/10.2991/icdesa-19.2019.16 DO - 10.2991/icdesa-19.2019.16 ID - Afaf2019/11 ER -