Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)

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Tourist Waste Perceptions, Behavioural Intentions and Technology Receptiveness: Evidence from Kashmir

Authors
Tawheed Yousuf1, *, Rupinder Kaur2
1Research Scholar, Department of Economics, University School of Business, Chandigarh University, Ajitgarh, India
2Associate Professor, Department of Economics, University School of Business, Chandigarh University, Ajitgarh, India
*Corresponding author. Email: dadootawheed@gmail.com
Corresponding Author
Tawheed Yousuf
Available Online 6 May 2026.
DOI
10.2991/978-2-38476-575-1_15How to use a DOI?
Keywords
Tourism Informatics; Sustainable Waste Management; Theory of Planned Behaviour; Technology Acceptance Model; Tourist Perceptions; Kashmir
Abstract

Solid Waste Management (SWM) has become a significant challenge, particularly in fragile environmental zones that depend heavily on tourism, where effective waste management often remains inadequately prioritized. Using the Theory of Planned Behaviour (TPB) as the primary behavioural framework, complemented by insights from the Technology Acceptance Model (TAM) to interpret technology-supportive attitudes, the current study assesses the tourists’ perceptions about SWM Practices and the impact it has on tourist behaviour regarding the level of satisfaction about their stay and return intention. Data collected from 763 tourist respondents across Kashmir has been utilised to construct a Waste Perception Index (WPI) with further analysis done using non-parametric tests and ordinal regression to evaluate the behavioural and technological factors. Results indicate that positive perceptions of litter control, bin provision, and public toilet hygiene significantly predict satisfaction and revisit intention. The findings suggest that technology-enabled interventions may offer a viable pathway for the challenges concerning tourism, as the collective feedback suggests that use of informatics can augment tourist attitudes positively.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
6 May 2026
ISBN
978-2-38476-575-1
ISSN
2352-5398
DOI
10.2991/978-2-38476-575-1_15How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Tawheed Yousuf
AU  - Rupinder Kaur
PY  - 2026
DA  - 2026/05/06
TI  - Tourist Waste Perceptions, Behavioural Intentions and Technology Receptiveness: Evidence from Kashmir
BT  - Proceedings of the International Conference on Dynamics of Environment, Sustainability, and Gender Disparities: A Holistic Dialogue for Inclusive Futures (ICDESGD 2025)
PB  - Atlantis Press
SP  - 240
EP  - 263
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-575-1_15
DO  - 10.2991/978-2-38476-575-1_15
ID  - Yousuf2026
ER  -