Tows Analysis To Improve Competitivenes At West Java Batik Industry
Nur Hayati, Dede Suryana
Available Online May 2015.
- https://doi.org/10.2991/iceb-15.2015.2How to use a DOI?
- Batik industry, TOWS analysis, Marketing Mix Strategy,Competitiveness
- The main objective of this study is to make an analysis of the two (2) tools that can be used in order to increase the competitiveness of industry in West Java batik is batik industry examples taken from Tasikmalaya District. This study analysis the tourism industry through the TOWS matrix analysis and marketing mix strategy. All two aspects will be analyzed using qualitative methods (Qualitative Research). The qualitative method uses in-depth interviews . From these analyzes are expected to appear solution of increasing competitiveness batik industry in West Java, which is still largely dominated batik from Solo Batik or Yogya Batik. Plan research activities planned to take place in Tasikmalaya district. The results of these studies lead to the conclusion that the Tasikmalaya batik has the high competitiveness. These results will be discussed.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Nur Hayati AU - Dede Suryana PY - 2015/05 DA - 2015/05 TI - Tows Analysis To Improve Competitivenes At West Java Batik Industry PB - Atlantis Press SP - 6 EP - 12 SN - 2352-5428 UR - https://doi.org/10.2991/iceb-15.2015.2 DO - https://doi.org/10.2991/iceb-15.2015.2 ID - Hayati2015/05 ER -