Proceedings of the International Conference on Economics and Banking 2015

Tows Analysis To Improve Competitivenes At West Java Batik Industry

Authors
Nur Hayati, Dede Suryana
Corresponding Author
Nur Hayati
Available Online May 2015.
DOI
https://doi.org/10.2991/iceb-15.2015.2How to use a DOI?
Keywords
Batik industry, TOWS analysis, Marketing Mix Strategy,Competitiveness
Abstract
The main objective of this study is to make an analysis of the two (2) tools that can be used in order to increase the competitiveness of industry in West Java batik is batik industry examples taken from Tasikmalaya District. This study analysis the tourism industry through the TOWS matrix analysis and marketing mix strategy. All two aspects will be analyzed using qualitative methods (Qualitative Research). The qualitative method uses in-depth interviews . From these analyzes are expected to appear solution of increasing competitiveness batik industry in West Java, which is still largely dominated batik from Solo Batik or Yogya Batik. Plan research activities planned to take place in Tasikmalaya district. The results of these studies lead to the conclusion that the Tasikmalaya batik has the high competitiveness. These results will be discussed.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference on Economics and Banking (iceb-15)
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2015
ISBN
978-94-62520-86-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/iceb-15.2015.2How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Nur Hayati
AU  - Dede Suryana
PY  - 2015/05
DA  - 2015/05
TI  - Tows Analysis To Improve Competitivenes At West Java Batik Industry
BT  - International Conference on Economics and Banking (iceb-15)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/iceb-15.2015.2
DO  - https://doi.org/10.2991/iceb-15.2015.2
ID  - Hayati2015/05
ER  -