Tows Analysis To Improve Competitivenes At West Java Batik Industry

DOI

10.2991/iceb-15.2015.2How to use a DOI?

Keywords

Batik industry, TOWS analysis, Marketing Mix Strategy,Competitiveness

Abstract

The main objective of this study is to make an analysis of the two (2) tools that can be used in order to increase the competitiveness of industry in West Java batik is batik industry examples taken from Tasikmalaya District. This study analysis the tourism industry through the TOWS matrix analysis and marketing mix strategy. All two aspects will be analyzed using qualitative methods (Qualitative Research). The qualitative method uses in-depth interviews . From these analyzes are expected to appear solution of increasing competitiveness batik industry in West Java, which is still largely dominated batik from Solo Batik or Yogya Batik. Plan research activities planned to take place in Tasikmalaya district. The results of these studies lead to the conclusion that the Tasikmalaya batik has the high competitiveness. These results will be discussed.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Nur Hayati
AU  - Dede Suryana
PY  - 2015/05
DA  - 2015/05
TI  - Tows Analysis To Improve Competitivenes At West Java Batik Industry
BT  - Proceedings of the International Conference on Economics and Banking 2015
PB  - Atlantis Press
SP  - 6
EP  - 12
SN  - 2352-5428
UR  - https://doi.org/10.2991/iceb-15.2015.2
DO  - 10.2991/iceb-15.2015.2
ID  - Hayati2015/05
ER  -