Proceedings of the International Conference on Economics and Banking 2015

The Influence of Online Advertisment on Consumer Attitudes

Authors
Muhammad Aqsa, M. Risal
Corresponding Author
Muhammad Aqsa
Available Online May 2015.
DOI
https://doi.org/10.2991/iceb-15.2015.6How to use a DOI?
Keywords
Online Advertisment and Consumer Attitudes
Abstract
The rapid development of technology today makes Internet users continues to increase. This is supported by the ease of internet users access the internet either through a PC, laptop, mobile phones, tablets and other media. The increase in Internet users this makes the internet into a proper promotion using online advertisment. Therefore, it is interesting to analyze and examine how the effect of online advertisment on consumer attitudes. The study was conducted on students of public and private universities in the city of Makassar. The method used was a quantitative analysis using the technique of purposive sampling method with a sample of 340 people. Testing this hypothesis using structural equation modeling (SEM). The results showed that online advertisment has an influence on consumer attitudes online. Dimensions interactivity of online advertisment provides the highest influence on the attitudes and interests of consumers purchasing online
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
International Conference on Economics and Banking (iceb-15)
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2015
ISBN
978-94-62520-86-8
ISSN
2352-5428
DOI
https://doi.org/10.2991/iceb-15.2015.6How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Muhammad Aqsa
AU  - M. Risal
PY  - 2015/05
DA  - 2015/05
TI  - The Influence of Online Advertisment on Consumer Attitudes
BT  - International Conference on Economics and Banking (iceb-15)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/iceb-15.2015.6
DO  - https://doi.org/10.2991/iceb-15.2015.6
ID  - Aqsa2015/05
ER  -