The Role of Female Online Shoppers’ Emotional Intelligence on Their Shopping Behavior: A Cognition-Affection-Conation Framework

DOI

10.2991/978-2-38476-064-0_13How to use a DOI?

Keywords

Emotional Intelligence; Shopping Satisfaction; Continual Intention; Loyalty

Abstract

The presence of e-commerce has changed consumer shopping behavior, and each consumer has different shopping behaviors based on their dispositions and psychological status, including emotional intelligence, which is seen as playing a role in determining consumer behavior in the online environment. Related to emotional intelligence, women generally have a higher emotional intelligence index than men. They tend to be more emotionally expressive, understand emotions better, and have greater abilities in terms of interpersonal skills. In addition, the survey results have proven that online consumers in Indonesia are dominated by the female gender and transact more often than men. This study aims to analyze the influence of female consumers’ emotional intelligence on online shopping behavior by using a framework of cognitive, affective, and conative processes as a comprehensive theoretical foundation in the context of B2C shopping. Data collection was carried out on 200 female online shoppers, with hypothesis testing carried out using Partial Least Squares Structural Equation Modeling. The results proved that emotional intelligence plays a role in determining the shopping behavior of female online consumers, whose emotional intelligence has a significant effect on the satisfaction of their online shopping and has an impact on their intention to continue to use online channels for shopping and their loyalty to e-commerce websites.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yuniarti Fihartini
AU  - Mudji Rachmat Ramelan
AU  - Mirwan Karim
AU  - Lis Andriani
PY  - 2023
DA  - 2023/05/30
TI  - The Role of Female Online Shoppers’ Emotional Intelligence on Their Shopping Behavior: A Cognition-Affection-Conation Framework
BT  - Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
PB  - Atlantis Press
SP  - 105
EP  - 116
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-38476-064-0_13
DO  - 10.2991/978-2-38476-064-0_13
ID  - Fihartini2023
ER  -