Factors Influencing Restaurant Selection in Bandung Culinary City
- 10.2991/icebef-18.2019.30How to use a DOI?
- service quality; atmosphere; trustworthiness; price; food and beverages; brand; restaurant selection
The development of tourism Indonesia shows a significance result from time to time. This can be seen by the increase number of tourists travelling in Indonesia. One of the famous tourist destinations in Indonesia is Bandung City. Bandung is not only well known for its beauty of the nature, but also for its culinary. Nowadays level of competitiveness in culinary business in Bandung, such as restaurant, is getting higher. Therefore, it is important for the business to know why people select one restaurant rather than the others. This research was aimed to know, understand, and explore factors that influence people in selecting a restaurant. Questionnaires were given to respondents who had already experienced dining-in in one of the restaurants in Bandung. 200 were collected with 87% response rate. Confirmatory factor analysis, along with SPSS 24.0 for windows, were used in this study. There were factors that influenced people to select a restaurant, which were service quality, price, trustworthiness, brand, tangible, product quality, location, atmosphere, cleanliness, staff cooperation and quick service. After confirmatory factor analysis had been done, there were 6 factors influenced decision to select a restaurant. Those were service quality, atmosphere, trustworthiness, price, food and beverages selection, and brand. It is important for the businesses to consider these factors while formulating their strategic decisions so that it could help to increase visitors coming to their restaurants.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Vanessa Gaffar AU - Heny Hendrayati AU - Vemi Purwadi Bahtiar PY - 2019/05 DA - 2019/05 TI - Factors Influencing Restaurant Selection in Bandung Culinary City BT - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) PB - Atlantis Press SP - 123 EP - 127 SN - 2352-5428 UR - https://doi.org/10.2991/icebef-18.2019.30 DO - 10.2991/icebef-18.2019.30 ID - Gaffar2019/05 ER -