Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)

Analysis of Typology of Womenpreneur in Fashion

Authors
Heny Hendrayati, Vanessa Gaffar, Arief Budiman, Oce Ridwanudin
Corresponding Author
Heny Hendrayati
Available Online May 2019.
DOI
https://doi.org/10.2991/icebef-18.2019.29How to use a DOI?
Keywords
typology of women entrepreneurs; fashion industry; women entrepreneurs; Micro, Small, and Medium Enterprises; poverty reduction
Abstract
There are only limited number of studies that examine the development of women entrepreneurs in Indonesia. There are at least two main reasons why the development of women entrepreneurs in Indonesia needs to be examined. First, national and West Java data on the number of women entrepreneurs and their main characteristics are very limited. Second, public interest in women entrepreneurs in Indonesia has just been revealed after the Asian financial crisis was driven primarily by the introduction of the MDGs. The purpose of this study is to reveal the typology of West-Javanese women entrepreneurs engaged in fashion. The research employed explanatory survey. Research conducted on womenpreneur who manages SMEs of fashion in West Java. The population consists of 452 people and 200 of them were taken as the sample by using proportional random sampling technique. The typology of women entrepreneurs was analyzed based on the factors of age, marital status, education, main occupation, and type of business ownership. The results show that the fashion womenpreneur typology in West Java covers young age, highly educated, unmarried, and owning company. Therefore, the West Java Government needs to develop and pay attention to the potential of womenpreneur in West Java because they can help the program of family poverty alleviation.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Heny Hendrayati
AU  - Vanessa Gaffar
AU  - Arief Budiman
AU  - Oce Ridwanudin
PY  - 2019/05
DA  - 2019/05
TI  - Analysis of Typology of Womenpreneur in Fashion
BT  - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
PB  - Atlantis Press
SP  - 119
EP  - 122
SN  - 2352-5428
UR  - https://doi.org/10.2991/icebef-18.2019.29
DO  - https://doi.org/10.2991/icebef-18.2019.29
ID  - Hendrayati2019/05
ER  -