Internet Banking Adoption Analysis in Medan and Bandung City using the Unified Theory of Use and Acceptance of Technology (UTAUT) Model with Culture as Moderator
- 10.2991/icebef-18.2019.149How to use a DOI?
- internet banking; UTAUT; culture; hofstede
The number of internet users increase in Indonesia. Seeing this potential, many banks in Indonesia were intensified to promote online banking services by using internet media called the Internet banking. This study uses a model of technology acceptance UTAUT and add Hofstede culture as moderator. The study was conducted by distributing questionnaires in Medan and Bandung with a number of 305 respondents who use internet banking. The sampling technique used in this study is convenience sampling. The results showed that: (1) Utility and Effort Expectancy are the most influence construct on behavioral intention of using internet banking (behavioral intention). (2) Culture Hofstede (Masculinity, Uncertainty Avoidance, Individualism and Power distance) has no effect as moderators. (3) Behavioral Intention to Use Behavior has the most significant effect in this study.
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Refi Rifaldi Windya Giri AU - Venesya Wanda AU - Herry Irawan PY - 2019/05 DA - 2019/05 TI - Internet Banking Adoption Analysis in Medan and Bandung City using the Unified Theory of Use and Acceptance of Technology (UTAUT) Model with Culture as Moderator BT - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018) PB - Atlantis Press SP - 697 EP - 702 SN - 2352-5428 UR - https://doi.org/10.2991/icebef-18.2019.149 DO - 10.2991/icebef-18.2019.149 ID - Giri2019/05 ER -