Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)

Financial and Strategy Analysis to Improve the Performance of PT. Tayang Visi Aplikasi Digital

Authors
Qinthara Aghnia
Corresponding Author
Qinthara Aghnia
Available Online May 2019.
DOI
https://doi.org/10.2991/icebef-18.2019.159How to use a DOI?
Keywords
advertising agency; decreasing profitability; financial performance analysis; strategy analysis
Abstract
PT. Tayang Visi Aplikasi Digital (TVAD) is an agency company that provides advertising services in Bandung. PT. TVAD had decreasing in terms of gross profit due 2013 to 2017, compared to others company. This research focuses on finding the alternative improvement strategies for PT. TVAD’s performance to increase the profit also the value of the company. This research consists of financial performance analysis to analyze the factors that affect the financial current condition, also external and internal analysis to find a current condition, next by TOWS matrix the author can suggest the new strategy and analyze the valuation after improvement. DCF would be calculate to make a valuation of the company. The result of valuation used prescribed assumption and three scenarios of growth the company will gain an additional value after doing the improvement. This research recommends to build new team/division to provide new service in terms to resolve the decrement profit and will make the value increasing. The conclusion and recommendation are conducted from business strategy and finance strategy point of view.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Qinthara Aghnia
PY  - 2019/05
DA  - 2019/05
TI  - Financial and Strategy Analysis to Improve the Performance of PT. Tayang Visi Aplikasi Digital
BT  - Proceedings of the 1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
PB  - Atlantis Press
SP  - 759
EP  - 763
SN  - 2352-5428
UR  - https://doi.org/10.2991/icebef-18.2019.159
DO  - https://doi.org/10.2991/icebef-18.2019.159
ID  - Aghnia2019/05
ER  -