Models of Pricing and Coordination in Dual-channel Supply Chain with Business Reputation

DOI

10.2991/icebi.2010.3How to use a DOI?

Keywords

supply chain management, dual-channel distribution, Stackelberg game

Abstract

In order to meet the needs of different customer, manufacturer opened online direct channel based on retail channel. In the case of co-existence of dual-channel distribution, a model is built to analyze pricing competitions between one manufacturer and one retailer under the manufacturer providing business reputation to the retailer in a dual-channel supply chain. By designing business reputation, we make retailer participate in the competition more actively in dual-channel supply chain, improved the system order quantity. Furthermore the equilibrium pricing strategies were given by the Stackelberg game theory. The final illustrated the validity of the model by a numerical example.

Copyright

© 2010, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Hui Ma
AU  - De-Li Yang
AU  - Jian-Jun Wang
PY  - 2010/12
DA  - 2010/12
TI  - Models of Pricing and Coordination in Dual-channel Supply Chain with Business Reputation
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 17
EP  - 22
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.3
DO  - 10.2991/icebi.2010.3
ID  - Ma2010/12
ER  -