Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)

Consumer Categorization of Hybrid Products: The Applicability of Fuzzy-based Approach for Managing the Technology Convergence

Authors
Akihiro Nishimoto
Corresponding Author
Akihiro Nishimoto
Available Online December 2010.
DOI
10.2991/icebi.2010.6How to use a DOI?
Keywords
categorization, hybrid product, fuzzy-based approach, technology convergence
Abstract

The central issue in this research is the product management. Especially, hybrid products are focused. It is the one that is integrated more than two category technologies into one product. It has been getting a lot of attention as the new approach of the product development. However, there is the category problem. As hybrid product has more than two category technologies, it does not be categorized explicitly. Therefore, marketing manager cannot build the strategy in the explicit category. For this managerial problem, we applied the fuzzy-based approach and demonstrate the appropriate category and marketing strategy for the hybrid product.

Copyright
© 2010, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
Series
Advances in Intelligent Systems Research
Publication Date
December 2010
ISBN
10.2991/icebi.2010.6
ISSN
1951-6851
DOI
10.2991/icebi.2010.6How to use a DOI?
Copyright
© 2010, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Akihiro Nishimoto
PY  - 2010/12
DA  - 2010/12
TI  - Consumer Categorization of Hybrid Products: The Applicability of Fuzzy-based Approach for Managing the Technology Convergence
BT  - Proceedings of the 1st International Conference on E-Business Intelligence (ICEBI 2010)
PB  - Atlantis Press
SP  - 38
EP  - 43
SN  - 1951-6851
UR  - https://doi.org/10.2991/icebi.2010.6
DO  - 10.2991/icebi.2010.6
ID  - Nishimoto2010/12
ER  -