Attitudes Toward Mobile App Payment Systems: A Case Study Among Indonesian Millennials
- 10.2991/aebmr.k.200626.055How to use a DOI?
- Attitude towards mobile apps payment, continuance intention, usefulness mobile apps, value for money, Emotional value, individual mobility
This study adapted the Technology Acceptance Model (TAM) to examine the usefulness of mobile apps, value-for-money, emotional value, and individual mobility factors that influence Indonesian millennials’ attitudes toward mobile app payment systems and how their attitudes mediate these four variables on continuance intention. Partial Least Square (PLS) was used to analyze the data collected from 310 Indonesian millennials. Individual mobility was a strong factor influencing millennial attitudes toward mobile app payment services, followed by usefulness of the apps and value-for-money. Emotional value did not influence millennial attitudes toward the payment apps. The current research provides useful insights into millennials’ attitudes toward mobile app payment services. Managers and decision-makers can take into account the following insights in order to enhance millennials’ positive attitudes and continuance intention toward mobile app payment services.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Vita Briliana AU - Tita Deitiana AU - Wasisto Ruswidiono PY - 2020 DA - 2020/06/29 TI - Attitudes Toward Mobile App Payment Systems: A Case Study Among Indonesian Millennials BT - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR PB - Atlantis Press SP - 321 EP - 325 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.055 DO - 10.2991/aebmr.k.200626.055 ID - Briliana2020 ER -