Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

The International Conference on Entrepreneurship and Business Management (ICEBM) is a conference that aims to facilitate the exchange of best practices information and knowledge dissemination in the field of entrepreneurship, business, and management. The first ICEBM was held in 2011 at Universitas Tarumanagara, Indonesia. From 2013 to 2018, Universitas Tarumanagara had co-hosted The ICEBM event with foreign universities, such as Universiti Sains Malaysia, Dusit Thani College, and Foreign Trade University, as well as domestic universities, such as Universitas Ciputra, Universitas Udayana, Universitas Krida Wacana, and Trisakti School of Management. This year, The ICEBM has co-hosted with Tunku Abdul Rahman University College, Kun Shan University, Universitas Putra Indonesia YPTK Padang, STIE YKPN Yogyakarta, Trisakti School of Management, and Universitas Kristen Krida Wacana.

The only thing that never changes is the change itself and digital disruption is part of the change process. Nowadays, the most valuable resource is data. Along with artificial intelligence, digitalization will provide companies with data for marketing, sales, and product development, also the data to optimize operations and improve productivity. Businesses are becoming more data-oriented and data-driven. However, there are things to watch, that the winner in digital world doesn’t always take all, new technologies are complementary and not substitute, meanwhile geography still matters, and the changing speed is not so fast.

Digital disruption has become a reality for most organizations nowadays. Companies can create new markets or leverage the power of information to offer solutions in new ways. However, limited efforts have been done to provide an understanding on how entrepreneurship and business management will be affected by such digital disruption. With a conference theme “The Challenge for Entrepreneurship and Business Management in Digital Disruption Era”, The 8th ICEBM aims to provide opportunities for academics, professionals, policy-makers, and practitioners from various fields to present their research and views, while interacting with members inside and outside of their disciplines.

Last but not least, we wish to express our sincerest gratitude to all parties that have supported this event: Co-Host Universities, Organizing Committee, Sponsors, and all fellow researchers for their tireless contributions in science. Let us be the part that disrupts and not disrupted. Thank you. We wish you all the good experience during the conference.

Committee Chair,