The Role of Social Influence Towards Purchase Intention With Value Perception as Mediator: A Study on Starbucks Coffee as an Environmentally Friendly Product
Miharni Tjokrosaputro, Cokki Cokki
Available Online 29 June 2020.
- 10.2991/aebmr.k.200626.034How to use a DOI?
- environmentally friendly products, purchase intention, social influence, perceived value
This study aimed to examine the effects of social influence both directly and indirectly on purchase intention of Starbucks as an environmentally friendly product. This study used a survey method. The respondents consisted of 100 Starbucks consumers. A convenience sampling technique was used. The data was collected using questionnaires and analyzed using Partial Least Square-Structural Equation Modeling. The results showed that social influence had a direct effect on purchase intention, but did not have an indirect effect through perceived value.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Miharni Tjokrosaputro AU - Cokki Cokki PY - 2020 DA - 2020/06/29 TI - The Role of Social Influence Towards Purchase Intention With Value Perception as Mediator: A Study on Starbucks Coffee as an Environmentally Friendly Product BT - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR PB - Atlantis Press SP - 183 EP - 189 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.034 DO - 10.2991/aebmr.k.200626.034 ID - Tjokrosaputro2020 ER -