Heart Count: Optimizing Performance for Business Sustainability in Digital Era
Rajendran Muthuveloo, Teoh Ai Ping
Available Online 29 June 2020.
- 10.2991/aebmr.k.200626.071How to use a DOI?
- Heart Count, Head Count, Recruitment, Retention, Separation, Employees
This paper highlights the importance of human capital development towards optimising performance for business sustainability in digital era. It introduces a new concept called “Heart Count” that is vital to management of employees’ happiness which would be the determinant of performance in digital era. It provides a wholesome human capital development strategy that covers recruitment, retention and separation to empower generation Y and beyond. Heart Count treats employees as human beings and nurture them towards achieving happiness that will empower them to be an entrepreneur either on their own or within an organisation. Heart Count counters the human robotization caused by Industrial Revolution 4.0 via rehumanising the employees.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Rajendran Muthuveloo AU - Teoh Ai Ping PY - 2020 DA - 2020/06/29 TI - Heart Count: Optimizing Performance for Business Sustainability in Digital Era BT - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR PB - Atlantis Press SP - 420 EP - 425 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.071 DO - 10.2991/aebmr.k.200626.071 ID - Muthuveloo2020 ER -