Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

The Effect of Destination Image on Tourists’ Satisfaction and Destination Loyalty: Bukittinggi City, West Sumatra

Authors
Sigit Sanjaya, Ronni Andri Wijaya, Yulasmi Yulasmi
Corresponding Author
Sigit Sanjaya
Available Online 29 June 2020.
DOI
https://doi.org/10.2991/aebmr.k.200626.012How to use a DOI?
Keywords
Destination Image, Tourist’s Satisfaction, Destination Loyalty
Abstract
This study discovered (1) the effect of destination images on destination loyalty (2) the effect of destination images on destination loyalty with tourists’ satisfaction as mediating variable. Respondents in this study were the tourists in the Bukittinggi City. This study utilized primary data which were obtained through the questionnaire with control questions that tourists had visited Bukittinggi City at least twice. Total respondents were 384 determined by using Lemeshow formula. Data was analyzed using Path Analysis performed by SPSS 25 software. The result showed: (1) destination image had positive and significant effect on destination loyalty (2) destination image had positive and significant effect on destination loyalty with tourists’ satisfaction as mediating variable.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
29 June 2020
ISBN
978-94-6252-980-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200626.012How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Sigit Sanjaya
AU  - Ronni Andri Wijaya
AU  - Yulasmi Yulasmi
PY  - 2020
DA  - 2020/06/29
TI  - The Effect of Destination Image on Tourists’ Satisfaction and Destination Loyalty: Bukittinggi City, West Sumatra
BT  - 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
PB  - Atlantis Press
SP  - 62
EP  - 67
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.012
DO  - https://doi.org/10.2991/aebmr.k.200626.012
ID  - Sanjaya2020
ER  -