Why I Should Run My Own Business: A Study on Female Entrepreneurs’ Motivation and Business Success in Indonesia
- 10.2991/aebmr.k.200626.036How to use a DOI?
- female entrepreneurs, entrepreneurial motivation, entrepreneurial women, business success
The purpose of this study was to analyse the key motivations that encourage entrepreneurship among women in the Greater Jakarta Area, Indonesia. The number of female entrepreneurs has been increasing in recent years. Potential success through entrepreneurial acts is also open for the females. Furthermore, this study examined the effect of entrepreneurial motivation on business success. Research data was collected through the survey which involved 125 female entrepreneurs running home industries in the Greater Jakarta Area. The result of this study was expected to provide an overview of the motivation underlying female entrepreneurs in starting their business and how big their opprtunities to gain success in business. The biggest entrepreneurial motivation of these females was to gain financial security, followed by finding the business opportunity and generating lots of money. By knowing the entrepreneurial motivation as well as the opportunity of business success, women who want to start a business in the future could consider what opportunities of success they can achieve with the motivation they have.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Frangky Selamat AU - Mei Ie AU - Jhanghiz Syahrivar AU - Chairy Chairy AU - Hetty Karunia Tunjungsari PY - 2020 DA - 2020/06/29 TI - Why I Should Run My Own Business: A Study on Female Entrepreneurs’ Motivation and Business Success in Indonesia BT - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR PB - Atlantis Press SP - 195 EP - 201 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.036 DO - 10.2991/aebmr.k.200626.036 ID - Selamat2020 ER -