Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR

Why I Should Run My Own Business: A Study on Female Entrepreneurs’ Motivation and Business Success in Indonesia

Authors
Frangky Selamat, Mei Ie, Jhanghiz Syahrivar, Chairy Chairy, Hetty Karunia Tunjungsari
Corresponding Author
Hetty Karunia Tunjungsari
Available Online 29 June 2020.
DOI
https://doi.org/10.2991/aebmr.k.200626.036How to use a DOI?
Keywords
female entrepreneurs, entrepreneurial motivation, entrepreneurial women, business success
Abstract
The purpose of this study was to analyse the key motivations that encourage entrepreneurship among women in the Greater Jakarta Area, Indonesia. The number of female entrepreneurs has been increasing in recent years. Potential success through entrepreneurial acts is also open for the females. Furthermore, this study examined the effect of entrepreneurial motivation on business success. Research data was collected through the survey which involved 125 female entrepreneurs running home industries in the Greater Jakarta Area. The result of this study was expected to provide an overview of the motivation underlying female entrepreneurs in starting their business and how big their opprtunities to gain success in business. The biggest entrepreneurial motivation of these females was to gain financial security, followed by finding the business opportunity and generating lots of money. By knowing the entrepreneurial motivation as well as the opportunity of business success, women who want to start a business in the future could consider what opportunities of success they can achieve with the motivation they have.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
29 June 2020
ISBN
978-94-6252-980-9
ISSN
2352-5428
DOI
https://doi.org/10.2991/aebmr.k.200626.036How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Frangky Selamat
AU  - Mei Ie
AU  - Jhanghiz Syahrivar
AU  - Chairy Chairy
AU  - Hetty Karunia Tunjungsari
PY  - 2020
DA  - 2020/06/29
TI  - Why I Should Run My Own Business: A Study on Female Entrepreneurs’ Motivation and Business Success in Indonesia
BT  - 8th International Conference of Entrepreneurship and Business Management Untar (ICEBM 2019)
PB  - Atlantis Press
SP  - 195
EP  - 201
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.036
DO  - https://doi.org/10.2991/aebmr.k.200626.036
ID  - Selamat2020
ER  -