The Influence of Technology Factors on Retail 4.0 Adoption in Malaysia
- 10.2991/aebmr.k.200626.028How to use a DOI?
- Technology adoption, Retail 4.0, TOE Framework, retail industry, Malaysia
The younger generation, i.e., Gen Y and Gen Z, would make up 67% of Malaysia’s population in 2019. They are technically savvy and have huge spending power. Since this young generation is attracted to novel and exciting shopping experiences, Malaysian retailers should entice them by incorporating Retail 4.0 technologies into their existing retail formats. This paper used the technology construct from the Technology-Organization-Environment (TOE) Framework to study the factors which will play a crucial part in the adoption of Retail 4.0 technologies. Although retailers are likely to face many challenges during the technology adoption process, proper strategy and also financial aid from the government will help retailers to overcome these obstacles and will eventually lead to the full digitalization of the Malaysian retail industry.
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Poorni Sakrabani AU - Teoh Ai Ping PY - 2020 DA - 2020/06/29 TI - The Influence of Technology Factors on Retail 4.0 Adoption in Malaysia BT - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR PB - Atlantis Press SP - 153 EP - 157 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200626.028 DO - 10.2991/aebmr.k.200626.028 ID - Sakrabani2020 ER -