The Influence of Technology Factors on Retail 4.0 Adoption in Malaysia

DOI

10.2991/aebmr.k.200626.028How to use a DOI?

Keywords

Technology adoption, Retail 4.0, TOE Framework, retail industry, Malaysia

Abstract

The younger generation, i.e., Gen Y and Gen Z, would make up 67% of Malaysia’s population in 2019. They are technically savvy and have huge spending power. Since this young generation is attracted to novel and exciting shopping experiences, Malaysian retailers should entice them by incorporating Retail 4.0 technologies into their existing retail formats. This paper used the technology construct from the Technology-Organization-Environment (TOE) Framework to study the factors which will play a crucial part in the adoption of Retail 4.0 technologies. Although retailers are likely to face many challenges during the technology adoption process, proper strategy and also financial aid from the government will help retailers to overcome these obstacles and will eventually lead to the full digitalization of the Malaysian retail industry.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Poorni Sakrabani
AU  - Teoh Ai Ping
PY  - 2020
DA  - 2020/06/29
TI  - The Influence of Technology Factors on Retail 4.0 Adoption in Malaysia
BT  - Proceedings of the 8th International Conference on Entrepreneurship and Business Management (ICEBM 2019) UNTAR
PB  - Atlantis Press
SP  - 153
EP  - 157
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200626.028
DO  - 10.2991/aebmr.k.200626.028
ID  - Sakrabani2020
ER  -