Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023)

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How Students Interact with AI-Teaching Assistant: Roles of Novelty and Innovativeness

Authors
My Trinh Bui1, *, Thi Phuong Nguyen1, Bao Trung Phan1
1International School, Vietnam National University, Hanoi, Vietnam
*Corresponding author. Email: Trinhbm@vnuis.edu.vn
Corresponding Author
My Trinh Bui
Available Online 5 February 2024.
DOI
10.2991/978-94-6463-348-1_32How to use a DOI?
Keywords
innovativeness; novelty value; interaction; loyalty; attitude
Abstract

Research purpose:

This study suggests an investigation into how introducing novelty and innovativeness in AI teaching assistants can positively impact student interaction and engagement. This research topic explores the potential benefits of incorporating novel and innovative features into AI-driven educational tools to enhance the learning experience

Research motivation:

Artificial intelligence (AI) can transform student learning behaviour. When students adapt to multiple digital platforms and environments, it is necessary to understand student’s using AI assistants in higher education

Research design, approach, and method:

A conceptual model was developed to investigate the impact of spatial novelty value and innovativeness on interaction and behavioural loyalty to using AI teaching assistants. Smart PLS version 3.3.3 were employed to analyse data acquired from a sample of 165 students utilising the AI-enabled solutions as teaching assistant.

Main findings:

According to the data, innovativeness and novelty value have a significant positive impact on interaction with AI, generating loyalty to AI teaching assistants and attitude to AI teaching assistant-based education sequentially.

Practical/managerial implications:

The effect of innovativeness on the novelty value of utilising AI solutions in higher education was discovered to generate a higher level of interaction, which influence the loyalty to using innovative AI teaching assistant.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
5 February 2024
ISBN
10.2991/978-94-6463-348-1_32
ISSN
2352-5428
DOI
10.2991/978-94-6463-348-1_32How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - My Trinh Bui
AU  - Thi Phuong Nguyen
AU  - Bao Trung Phan
PY  - 2024
DA  - 2024/02/05
TI  - How Students Interact with AI-Teaching Assistant: Roles of Novelty and Innovativeness
BT  - Proceedings of the 11th International Conference on Emerging Challenges: Smart Business and Digital Economy 2023 (ICECH 2023)
PB  - Atlantis Press
SP  - 425
EP  - 433
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-348-1_32
DO  - 10.2991/978-94-6463-348-1_32
ID  - Bui2024
ER  -