The Effects of Case-Based Method, Project-Based Learning, and Experiential Method on Students’ Analytical Ability in the Global Marketing Management Course

DOI

10.2991/assehr.k.220303.051How to use a DOI?

Keywords

Case-Based Method; Project-Based Learning; Experiential Method

Abstract

This study involved students enrolled in the Global Marketing Management course. After completing the course is students are expected to know about export and import procedures. The purpose of the study was to determine whether Case-Based Method, Project-Based Learning, and Experiential Method can improve students’ analytical skills. The learning method applied was Student-Centered Learning (SCL) using small group discussions. In the previous learning method, we found that the students’ grades were lower than the standard grade. The sample of research included thirty-seven students. The data were collected through a questionnaire. The overall results of tests and measurement instruments used in this study are reliable and valid. This study tested four hypotheses using a regression method. The results showed that the learning methods involving Case-Based Method, Project-Based Learning, and Experiential Method improved students’ analysis skills in the Global Marketing Management course.

Copyright

© 2022 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Winny Alna Marlina
AU  - Susiana Susiana
PY  - 2022
DA  - 2022/03/28
TI  - The Effects of Case-Based Method, Project-Based Learning, and Experiential Method on Students’ Analytical Ability in the Global Marketing Management Course
BT  - Proceedings of the 4th International Conference on Educational Development and Quality Assurance (ICED-QA 2021)
PB  - Atlantis Press
SP  - 280
EP  - 284
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.220303.051
DO  - 10.2991/assehr.k.220303.051
ID  - Marlina2022
ER  -