Operation Status Analysis and Promotion Strategy of BRIGHT DAIRY

DOI

10.2991/aebmr.k.210712.008How to use a DOI?

Keywords

BRIGHT DAIRY, Debt-paying ability, Operation ability, Profitability, Financial indicators

Abstract

As an established domestic dairy company, BRIGHT DAIRY, together with MENGNIU and YILI, used to be called “the three giants of the industry”. However, the industry giant in the past now lags far behind MENGNIU and YILI. The development process of this is worth studying. This paper takes BRIGHT DAIRY as the research object, firstly introduces the enterprise situation and the industry environment. Secondly, the paper analyzes the financial data of 2018-2020 from three aspects: debt-paying ability, operation ability and profitability. Finally, the enterprise’s current situation is analyzed from the perspectives of strengths, weaknesses, opportunities and threats, and development suggestions are given.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingyi Li
PY  - 2021
DA  - 2021/07/12
TI  - Operation Status Analysis and Promotion Strategy of BRIGHT DAIRY
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 41
EP  - 46
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.008
DO  - 10.2991/aebmr.k.210712.008
ID  - Li2021
ER  -