The Patent Dispute Between Apple, Samsung, and Qualcomm: Was Apple, a Good Negotiator?

DOI

10.2991/aebmr.k.210712.024How to use a DOI?

Keywords

business negotiation, patent dispute, Apple, Samsung, Qualcomm

Abstract

The patent dispute is very common in today’s business world. For parties involved in such a case they have to formulate comprehensive strategies to obtain the utmost interests. This article reviews and compares two representative cases between Apple, Samsung, and Qualcomm with respect to patent infringement in the past decade. Based on the review, the detailed progress of the negotiation has been delineated. After that, in line with strategic negotiation theories, the practices of Apple are discussed to propose what it has done well and what can be further improved. The results show that negotiation about patent disputes should be more interest-oriented rather than position-oriented. That flexibility is the key to reach a win-win situation for both sides. The reflections and insights put forward by this article would implicate future business negotiations regarding patent disputes.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Shangle Chen
AU  - Chang Liu
AU  - Jiaming Yang
PY  - 2021
DA  - 2021/07/12
TI  - The Patent Dispute Between Apple, Samsung, and Qualcomm: Was Apple, a Good Negotiator?
BT  - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021)
PB  - Atlantis Press
SP  - 140
EP  - 143
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210712.024
DO  - 10.2991/aebmr.k.210712.024
ID  - Chen2021
ER  -