Research on Blind Boxes Consumers---Taking Pop Mart as an Example
Available Online 12 July 2021.
- 10.2991/aebmr.k.210712.004How to use a DOI?
- Blind boxes, consumer psychology, public value of consuming
Blind boxes are nowadays new toys both native and abroad. People do not know what is inside before opening it. Recently, there are too many people who would like to spend money on them. In some first-tier cities like Shanghai, Guangzhou, almost every shopping mall has at least one blind boxes department. This paper will analyze the reasons why people would like to spend money on it and customer psychology behind them taking the pop mart as an example. It can be concluded that blind boxes have satisfied consumers’ psychology of curiosity, pursuing beauty, nostalgia mood, and the desire of companion
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiaolin Chen PY - 2021 DA - 2021/07/12 TI - Research on Blind Boxes Consumers---Taking Pop Mart as an Example BT - Proceedings of the 2021 International Conference on Economic Development and Business Culture (ICEDBC 2021) PB - Atlantis Press SP - 21 EP - 26 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210712.004 DO - 10.2991/aebmr.k.210712.004 ID - Chen2021 ER -